STAGED CAMPAIGN PHOTO

assessment criteria

Description

The purpose of Staged Campaign Photo is to raise awareness of an issue, promote certain values, and/or inspire positive action through a photograph. There must be a clear environmental campaign message and call to action included in the image. The photograph must be original however can be staged with the intention of sending a message to the viewers. The photo can be edited, include AI alterations and text. An environmental lens or perspective is needed. [Previously called Single Environmental Campaign Photo]

Format & Structure

  • A single photograph must be submitted to the National Operator in .JPEG or .PNG format with a resolution of no less than 150-300 DPI.  

  • Must have a title of no more than 140 characters. 

  • Description (only optional) of no more than 100 words. 

  • The description should explain the environmental link and/or solutions to issue presented in the photograph.  

  • Must be technically and artistically of good quality. This includes composition, lighting, color, sharpness, and subject. 


Honest & Unbiased Reporting

  • Editorial alterations to the photo (e.g.  AI manipulation, colour, contrast, definition, shadows, highlights, cropping, text, etc.) are permissible if they are relevant to the environmental campaign message that is being portrayed.  

  • The original photo should be the original work of the student and cannot change the reality of the object. 

  • Any quotes used must be from real and credible sources.  

  • Facts, statistics, and scientific information must be supported by credible sources. 

  • Sources used in the description and/or caption must be cited using footnotes and a ‘References’ list. 

    Remember: Even when citing sources, remember that this is not an academic essay, but a newspaper article. One of its characteristic features is the statements of competent persons, and therefore we recommend that you go to the persons in person or contact them by e-mail or telephone and get information directly from them. It will increase not only the dynamics of the article, but also its credibility.


Constructive & Well-Rounded Perspective

  • Photograph should address the historical, economic, social, and/or political implications of the chosen topic through an environmental lens.  

  • The photograph and/or description should show the link between local and global events, issues and/or phenomena.

  • The description should include relevant and feasible solutions to environmental issues identified in photo.


Originality & Independence

  • The photograph is original in subject and/or scope. The photographer has picked a challenging and/or creative topic or has depicted a topic in a different and/or creative way.  

  • The participant has engaged in fieldwork and conducted research for the photograph outside of their school grounds. 


Dissemination

A total of 5 points may be awarded for dissemination through the following channels: 

  • Personal Sphere = 1 Point 

  • School Community = 1 Point 

  • National Operator Organization = 1 Point 

  • National Media (Newspaper, TV, radio) = 2 Points 

NOTES

Use of AI and other editing applications is welcomed and encouraged.  

Staged Campaign Photo entries could in addition be considered by the International Jury for the 'Photo of the Year' Award.

**Note for National Operators: 1 entry allowed to be submitted for the International Competition, regardless of the age.