SHORT-FORM CAMPAIGN VIDEO

assessment criteria

Description

Short-form campaign Videos aim to raise awareness of an issue, promote certain values, and/or inspire positive action through live images. The campaign storyline can be staged with the intention of sending a clear message to the viewers. Short-Form Campaign videos can take format as Instagram Reels, Tik-Tok videos, Youtube Shorts. (Previously called Environmental Campaign Video)

Format & Structure

  • Video must be no longer than 1 minute. This does NOT include credit roll. Must be filmed in portrait!   

  • Must have a title of no more than 140 characters. 

  • Must be submitted to the National Operator in a file format supported on YouTube. 

  • Must be technically and artistically of good quality. This includes composition, lighting, color, sharpness, and subject.  

  • There must be a very clear call to action for the audience at the end of the short-form video.

Honest & Unbiased Reporting

  • Facts, statistics, and scientific information must be supported by credible sources. 

  • Any quotes used must be from real and credible sources. 

  • Sources used in the video must be cited on a separate ‘References’ list. 

  • It is recommended that approximately 70% of the final video should be made up of students’ own original images, video footage and audio. If additional images (photographs, illustrations, diagrams, etc.), video footage or audio is used, the original author/source must be cited.  

Well-Rounded/Holistic Perspective/Local-Global Connection

  • Video should address the historical, economic, social, and/or political implications of the chosen topic through an environmental lens. 

  • The video should show the link between local and global events, issues and/or phenomena. 

  • The video should identify relevant and feasible solutions to the environmental issue(s) depicted in the video OR raise awareness about an environmental issue(s), promote certain lifestyle and/or positive actions. 

Originality & Independence

  • The video is original in subject and/or scope. The student has picked a challenging and/or creative topic or has depicted a topic in a different and/or creative way. 

  • The participant has engaged in fieldwork and conducted research on the chosen topic outside of their school grounds. 

Dissemination

A total of 5 points may be awarded for dissemination through the following channels: 

  • Personal Sphere = 1 Point 

  • School Community = 1 Point 

  • National Operator Organization = 1 Point 

  • National Media (Newspaper, TV, radio) = 2 Points 

Evidence of dissemination must be submitted with the video and published on Exposure below the video. 

NOTES

Use of AI and other editing applications is welcomed and encouraged.  

Short-form campaign video entries should be recorded in portrait.

**Note for National Operators: max 3 entries (1 for each age group: 11-14 years, 15-18 years, 19-25 years) for International Competition., Regardless of the type of video (Long-form or Short-form)